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The PREPARE programs were developed by Dr. Rebecca Sudore, MD out of a deep passion to help empower people and their family, friends, and caregivers to obtain and understand medical information and to make informed medical decisions.

The PREPARE programs are housed within the University of California, San Francisco, and are based on decades of research.

PREPARE for YOUR Care was launched in 2013 and PREPARE for THEIR Care was launched in 2023. These programs are free to the public and are sustained through thoughtful donations and philanthropy; NIH, foundation support, and other grants; and through licensing through the UC Regents of our PREPARE materials to health systems and other third parties and for research and quality improvement.

Dr. Rebecca Sudore, MD is a geriatrician, palliative medicine physician, clinical research scientist at UCSF, and founder and director of the PREPARE programs. She has dedicated her career to empowering people with the information they need to make informed medical decisions. Starting with her medical training at UCSF, she has partnered with patients, caregivers, and the community to co-develop the easy-to-use PREPARE programs. She sees patients at the San Francisco VA hospital, and has a research program funded by the NIH, PCORI, foundations, and philanthropy to develop and test the PREPARE programs. She is grateful for her team; her research collaborators; her funders; and the patients, caregivers, and content experts who continue to help design and refine the PREPARE programs.

Jana Powell, BS is the PREPARE Program manager. Jana has over 5 years of experience coordinating PREPARE development efforts, coordinating with research collaborators and consultants, liaising with foundations and other funders, and working with researchers, health systems, community-based organizations, and health plans to license the PREPARE content.

David Farrell, MPH is founder and president of People Designs, a health communications research and development firm located in Durham, North Carolina. He has content and methodological expertise in health communications, technical expertise in software design and development, and experience commercializing and disseminating health interventions. He has served as an investigator and consultant to a variety of technology-based public health interventions and research projects over the past 25 years, including as PI on multiple NIH-funded research grants.

Sarah Hooper, JD is the Executive Director of the UCSF/UC Law SF Consortium on Law, Science & Health Policy and Lecturer in Law at UC Law SF College of the Law. Professor Hooper teaches courses in the health law program at UC Law SF and is the Faculty Advisor for the JD Concentration in Health Law & Policy. She also serves as Co-Director of the Master of Science in Health Policy & Law Degree (HPL) and the Policy Director of the Medical-Legal Partnership for Seniors clinic. Sarah provides legal analysis to ensure the PREPARE advance directives are legally valid in multiple languages in all US states. She also provides consultation on the PREPARE website content and partners with the team on research projects. She is also the creator of Clarity, a program designed to help the public make informed financial decisions.

David Fung, PhD is the Assistant Director, Business Development & Licensing in the UCSF Office of Technology Management. He manages intellectual property arising from research conducted at UCSF and develops appropriate IP strategies and licensing. David has more than ten years’ experience in academic technology transfer, first at Memorial Sloan-Kettering Cancer Center, and then at Yale University. Prior to that, he was with PricewaterhouseCoopers serving its biotech and tech clients. His Ph.D. is in biophysics from Harvard University, and he has master’s and bachelor’s degrees in physics from the University of Illinois, Urbana-Champaign and Stanford University respectively.

Heather Pittman, MBA is the Assistant Director of Strategic Projects in the UCSF Office of Technology Management. She is responsible for the negotiation and ongoing support of strategic partnering agreements and master agreements for UCSF Innovation Ventures. Prior to arriving at UCSF in April 2018, Heather negotiated on behalf of UC Irvine, UC Berkeley and University of California Office of the President. Heather earned dual MBA-MA degrees from Claremont Graduate University, a member of the Claremont Colleges.

Paul Rafael is the Assistant Director of Development at UCSF.

The PREPARE Team: It takes a village and the PREPARE programs continue to be supported by a myriad of amazing interdisciplinary research staff, PREPARE development staff, research collaborators, consultants, students and trainees, patients, caregivers, community advisors, and volunteers.

National Institutes of Health, National Institute on Aging

Patient-Centered Outcomes Research Institute (PCORI)

The Veterans Administration


  • American Cancer Society
  • California Healthcare Foundation
  • Donaghue Foundation
  • Gordon and Betty More Foundation
  • Greenwall Foundation
  • Ho Chiang Foundation
  • John and Wauna Harman Foundation
  • Robert Wood Johnson Foundation
  • S.D. Bechtel, Jr. Foundation
  • Stupski Foundation

Since 2013, we continue to have input from leaders in the advance care planning, palliative care, geriatrics, health communication, medical decision making, behavior change, and health literacy fields and from patients, caregivers, and providers.

Current Advisory Board Members:

Heather A. Harris, MD
Associate Medical Director
Supportive and Palliative Care Service
Zuckerberg San Francisco General Hospital and Trauma Center
University of California, San Francisco

Anne Kinderman, MD
Director, Supportive & Palliative Care Service
Zuckerberg San Francisco General Hospital and Trauma Center
University of California, San Francisco

Patricia Levenberg, PhD
University of California, San Francisco Health Center Patient Advisor

Judith Long, BCC
Out-patient Palliative Care Chaplain
UCSF Division of Palliative Medicine

Esme Seto
University of California, San Francisco Health Center Patient Advisor

Alex K. Smith, MD, MS, MPH
Associate Professor of Medicine
Department of Medicine/Division of Geriatrics
University of California, San Francisco

Alexia M. Torke, MD
Associate Professor of Medicine
Associate Division Chief of General Internal Medicine and Geriatrics
Indiana University School of Medicine